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Search resuls for: "Don Vultaggio"


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Customers wait in line to order below signage for the Costco Kirkland Signature $1.50 hot dog and soda combo in Hawthorne, California. Hot Wheels' $1 toy carHot Wheels toy cars have been able to hover around $1 since their inception. In fact, when you account for inflation, it's cheaper to buy a new Hot Wheels car today than it was 55 years ago. Today, you can buy a single Hot Wheels car from Target for just $1.29. Costco's $1.50 hot dog and soda comboNot many companies pledge to never raise the price of an item, which is part of why the famous Costco $1.50 hot dog and soda combo gets so many headlines — especially when inflation is running rampant.
Persons: Don Vultaggio, Jim Sinegal, Craig Jelinek, Jelinek's, Jelinek Organizations: Costco, CNBC, Hershey, Walmart Locations: Hawthorne , California, AriZona, Target
Although inflation remains near its highest point in over 40 years, one grocery-store staple has maintained its 99-cent price tag: AriZona Iced Tea. "For as long as we can, we're going to hold our price," he says. One way the family-owned company is able to maintain its low price point is by not trying to duplicate how other larger beverage companies operate. Another way AriZona aims to beat rising manufacturing costs is by increasing the number of products sold at its low price point. The company focuses on increasing its sales volume to avoid passing on a price hike to consumers, Vultaggio says.
So he settled on “Santa Fe” for the name of the drink. “Having a name associated with a lifestyle, which is an environment and climate that made you want to grab a refreshing iced tea. That’s why the name seemed to make sense to me.”AriZona was almost called Santa Fe. The “Snapple Lady” commercials turned the juice and iced tea company into a huge success, as sales boomed throughout the 90s. Having had his own success with a malt liquor business, Vultaggio and his partners pivoted to selling iced tea in the same-sized 23-ounce cans as their malt liquor.
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